Small businesses were once limited to a town or city, whereas the ease of connecting to the internet through mobile devices has paved the way for them to outreach a small venture to neighboring towns and cities as well.
Starting a small business is now easier as you have multiple tools for marketing and promotions, and most of them are free. Have the freedom to expand your small business across the cities. For example, an accountant, who was once offering bookkeeping service to the shops in town, can now freelance for other territories as well.
In the same manner, a grocery shop that was once limited to a locality can now deliver in multiple neighborhoods. The same goes on for hundreds of small businesses with limitless opportunities to explore.
Internet is a whole lot of ideas and platforms that can combine to contribute towards your business success, but the ultimate key to success is your dedication and commitment. Start exploring the ways to do it by reading some of the tips and tricks I discuss here.
1. Extend Customer Facilitation
Offering the facility of ‘home delivery’ is an old concept. A small online business is expected to have something more than the ordinary. Such as giving your customers an option to pick up orders themselves from one of your outlets nearest to their home or workspace address. The online businesses powered by Magento can take benefit of the tools like the Store Pickup extension to list multiple outlets and branches on a guided Google map along with product availability. Thus, easing the customers to select the products, schedule a pickup time, and get the order when they are comfortable.
2. Pursue Reputation Management
Negligence to reputation management is one-step towards failing on your small online business. Not every business is perfect, as we know we often fail in fulfilling customer satisfaction because of either professional limitations or uncertainties.
Delivering professional excellence to each customer may somehow become difficult; as a result, you may earn a bad reputation. However, that is not the end. Follow your unhappy customers and bring them onboard with promised discounts and exemplary services. This will turn the bad reputation into a good one, which may spread positively by word of mouth.
3. Display Products your Customer Needs
Set aside your likeness and knowledge about products while doing business to understand what your customers may actually need. For example, a grocery shop may sell honey from an international brand while the customers may tend to believe in the locally processed and packed food items. To deal with such matters, you may need to write down the customer requests to know what the actual needs and demands are. So that only those products are displayed online or on the shelves.
4. Find or Coin Trends of your Own
The trends in small online businesses also change with a change in technology and consumer awareness. If you are targeting a locality, you may need to seek marketing assistance from micro-influencers who are famous among your target audience. It is one of the result-oriented trends to follow. However, if you want to go with your brand value and have something to offer, go ahead with that to outreach your target customers, and bring out the best from them.
5. Approach Businesses as well
A small business does not mean to limit you to a business-to-consumer model. There are other businesses that may also be in the dire need of your products and services. For example, hotels and restaurants always have multiple grocery shops on board to fulfill their kitchen needs. In the service industry, you can say that corporations do need to outsource consultancy services like real estate, accounts and tax management, health and fitness, cleaning, plumbing, digital marketing, and a lot more. Do approach businesses for huge revenue jump.
6. Utilize SEO, Social Media, and Paid Marketing
Working online simply means yours have to be present on the prominent channels where your target audience resides. If most of your users are expected to visit through search engines, then go for optimizing your website for higher search rankings. Otherwise, social media is a huge medium that may help you find multiple chunks of users roaming on Facebook, Twitter, or Pinterest to find a business like you. Make sure you are present with quality posts and user activity. For quick results, one can opt pay per click advertising campaigns on search engines, social media, or third party websites.
7. Build yourself a Brand
A small online business often gets successful because of getting the people to know about its owners and managers. People love stories, specifically when it belongs to a product or service they usually consume. Start sharing stories of how your startup evolved, what struggles you faced in the beginning, what sacrifices you gave, and what was the only passion that kept you going for the destination. This will help brand yourself that gets shared instantly.
Online success means you have to try and adopt innovative tools and mediums for promotions. Your one-page website or a multi-category E-Commerce website is the face of your small business. Anything that you display on the web has to resonate with user demands.
Whether you start promoting products and services on a social media network or prefer to be more prominent in search engines, the secret to success lies in facilitating your customers and helping them with the best you have to offer. This ultimately leads to better reputation management and knowing your clients.
Muhammad Faheem is a Senior Writer at FMEextensions – a premium eCommerce development company committed to addressing the issues of small and medium-sized enterprises – where he works in-line with the vision of FME by elaborating the plugins and extensions so that the merchants can easily find a solution to their problems.