Use gamification techniques in the checkout process
Gamification aims to increase engagement and create more loyalty through positive user experiences. Loyalty drives returning customers. It’s a loyalty risk if your checkout process is hard to complete. The least exciting part of the online customer journey must...
Tokenization: aiming for the zero-click payment
Being able to pay easy is a basic requirement these days. This functionality removes friction from the traditional online shopping process and drives conversion. It minimizes customer frustration. How to do that? This is about storing payment data. Storing...
Are you leaving money on the table with your checkout and payment solution?
Benchmarking your checkout and payment solution is worth the effort. There are often areas for improvement that are relatively easy to execute or implement. You will find a number of quick wins for your checkout and payment solution in this article on Frankwatching....
Evolutionary Site Redesign (ESR)
Much has been written about Evolutionary Site Redesign (ESR). A nice term that basically translate to: “a successful site requires optimization work throughout its lifetime”. The time that a website only had the function of an online brochure is far behind us....
It’s mobile first, but how to engage with your mobile crowd?
Thankfully, there is a new kid in town, “Progressive Web App” (PWA). It’s an app that is accessed through a browser and offers app-like experiences to your users on any device or platform. Rightfully, many retailers are questioning the value of a native app for...
Insourcing E-commerce expertise. This could add great (flexible) value to your company
With E-commerce growth numbers climbing year-over-year, and 2017 total online revenues expected to be near to a staggering EUR 23 BLN in The Netherlands alone, you have taken this momentum not to miss out on the opportunity to grow your own online business. That is as...
Don’t mess with your online user experience!
This is an introduction to a video, an eye opener, about online user experience. Just realize, your website visitors spend most of their time on other websites. Don’t give them an opportunity to get confused and be distracted by fuzzy navigation patterns on your...
Why offshoring your site optimizations might just be a great idea
Offshoring of optimization work is getting more popular. Many online entrepreneurs struggle to successfully go head-to-head with their market leaders in their battle for clients. The battle often is not equal. Market leaders buy market share, have a lot of...
