Your checkout does not start with your payment solution
It is good to realize that an online customer goes through several processes before a conversion can take place. First, the shopping process that your client goes through and hopefully finds what he is looking for. During this process you offer the customer...
Online checkout, cookies and personalization
It is a much discussed topic, online checkout. Companies are becoming more and more aware of the necessity of optimizing the online checkout, the checkout process. The speed of checkout is of the utmost importance, but as a merchant you also want as much data...
Ecom replatforming? Don’t forget the till!
Due to the situation with COVID-19, many organizations are opting more quickly for further digitization and optimization of their online sales channel. Due to the forced circumstances, the online proposition is now given more priority on the roadmap and budgets...
Use gamification techniques in the checkout process
Gamification aims to increase engagement and create more loyalty through positive user experiences. Loyalty drives returning customers. It’s a loyalty risk if your checkout process is hard to complete. The least exciting part of the online customer journey must...
Tokenization: aiming for the zero-click payment
Being able to pay easy is a basic requirement these days. This functionality removes friction from the traditional online shopping process and drives conversion. It minimizes customer frustration. How to do that? This is about storing payment data. Storing...
Contextual Commerce – the frictionless customer journey
Is it the holy grail for marketers? Tailor made, "shoppable" content, at the right time, at the right place, without friction. On demand, always, and on any device. Contextual commerce means that requirement, proposition and payment come together...
Are you leaving money on the table with your checkout and payment solution?
Benchmarking your checkout and payment solution is worth the effort. There are often areas for improvement that are relatively easy to execute or implement. You will find a number of quick wins for your checkout and payment solution in this article on Frankwatching....
Evolutionary Site Redesign (ESR)
Much has been written about Evolutionary Site Redesign (ESR). A nice term that basically translate to: “a successful site requires optimization work throughout its lifetime”. The time that a website only had the function of an online brochure is far behind us....
It’s mobile first, but how to engage with your mobile crowd for payments?
Thankfully, there is a new kid in town, “Progressive Web App” (PWA). It’s an app that is accessed through a browser and offers app-like experiences to your users on any device or platform, also for online payments. Rightfully, many retailers are questioning the...
Insourcing payments expertise. This could add great (flexible) value to your company
With E-commerce growth numbers climbing year-over-year, and 2017 total online revenues expected to be near to a staggering EUR 23 BLN in The Netherlands alone, you have taken this momentum not to miss out on the opportunity to grow your own online business. That is as...
Don’t mess with your online user experience!
This is an introduction to a video, an eye opener, about online user experience. Just realize, your website visitors spend most of their time on other websites. Don’t give them an opportunity to get confused and be distracted by fuzzy navigation patterns on your...
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