Checkout flow optimization

When your shopper drops off during checkout, all the efforts to get your shopper reaching your checkout funnel have been worthless. Don’t make mistakes that could have been avoided easily.

From a client experience perspective, checking out and making payment is part of the same process. A such, you should consider to approach this as ‘one process’ and it does need your special attention.

The payment process starts when the client enters your checkout, far before the client selects a payment method. 


Mindset while checking out

After your shoppers have enjoyed themselves shopping on your site, their mindset changes dramatically as soon as they have entered the checkout phase. Make every effort to make it as fast and easy as possible. Consider gamification techniques to gain motivation.


Reduce friction

The risk of drop-offs increases with every additional step your shopper has to go through during checkout. Interest and attention levels drop significantly while trying to checkout and make payment. There is work to do to reduce friction.

Optimizing your (PSP) payment solution should be an integral part of your checkout optimization exercise. You can read all about it here.

Best practice optimizations (usability principles)

The good news is that you don’t have to reinvent the wheel yourself to have an optimized checkout funnel. EcomStream conducts (data driven) best practice optimizations by assessing the usability of your checkout, and delivering clear reporting for improvements. 

The suggested improvements from the usability report will be straight from analyses, surveys and reports as issued by Baymard Institute and Nielsen Norman Group, but specified to your situation, proposition and business case.


Checkout gamification

If your checkout process is hard to complete, then fix it at least. If you want to build loyalty from your clients, then add gamification techniques to your checkout. Loyalty drives returning customers.

By gamifying certain tasks you quite easily make checking out more pleasant. This also makes the overall customer experience just better as you not only remove friction, but you add sympathy.


Client references

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