Checkout flow optimization
When your shopper drops off during checkout, all the efforts to get your shopper reaching your checkout funnel have been worthless. Don’t make mistakes that could have been avoided easily.
From a client experience perspective, checking out and making payment is part of the same process. A such, you should consider to approach this as ‘one process’ and it does need your special attention.
The payment process starts when the client enters your checkout, far before the client selects a payment method.
Best practice optimizations (usability principles)
The good news is that you don’t have to reinvent the wheel yourself to have an optimized checkout funnel. EcomStream conducts (data driven) best practice optimizations by assessing the usability of your checkout, and delivering clear reporting for improvements.
The suggested improvements from the usability report will be straight from analyses, surveys and reports as issued by Baymard Institute and Nielsen Norman Group, but specified to your situation, proposition and business case.
By gamifying certain tasks you quite easily make checking out more pleasant. This also makes the overall customer experience just better as you not only remove friction, but you add sympathy.