This is an introduction to a video, an eye opener, about online user experience.

Just realize, your website visitors spend most of their time on other websites. Don’t give them an opportunity to get confused and be distracted by fuzzy navigation patterns on your website as the back button is not far away!

Be careful not to re-invent the wheel at high costs and low returns. Others have already done that for you. You have the opportunity to cost effectively implement an optimal user experience (you always dreamed about) for your own website now.

From the authority in this space, Nielsen Norman Group, watch their video here.

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